If need be, the last few weeks have shown us that digitalisation is no longer an option, but is the only condition for organizations to be able to operate and the economy to continue to function. Instead of seeing the current situation as a crisis, we can consider it the right time to accelerate the technological process. The organizations that will be open to digitalisation will be the ones that will survive in the market and will only benefit.
Online communication tools are no longer optional, but a necessity. Effective communication is very important. Either we talk about daily meetings with team members, or we talk about business meetings. With everyone working from home, especially in times of crisis, the risk of poor collaboration is high.
Customer service and digital communication channels play a key role in this period of restrictions, in which the activity takes place largely remotely. Consumers may now be more careful about the products and services they purchase and will not hesitate to call Customer Service or Support to ask questions about the purchase process, availability of products and services, delivery details, or to request assistance.